Trying to define craft beer is a difficult task as the beer can be very subjective and a personal experience. Make a true craft beer definition even more difficult, each individual beer brand is one of a kind.
Today is the best time in U.S. history to be a beer lover. As a nation, the U.S. now has more beer styles (150+) and brands (20,000+) to choose from than any other market in the world.More than 5,000 breweries are responsible for the beer brands available in the U.S. and the Brewers Association estimates more than 2,000 craft breweries are in the planning stages.These breweries have had many successes and challenges, but they could not have developed their reputation as producers of the world’s best beer without the support of beer lovers globally
My film’s goal is to share some of that love and educate our viewers on craft beer, mead, and some of the other refreshments that are both a thing of beauty and a joy to enjoy.
This project is in pre-production and we look forward to sharing it with a bonus micro-documentary on mead with personal interviews with the owner of Odd Elixir MeadWorks who gives you her take on the least understood but oldest fermented drink on earth, including a recipe of how to make a batch at home!.
The Process film assignment was an intriguing concept. The challenges of filming a full 3-act film in 60 or less is daunting. In this case, first I had to conceive an idea that met the requirements and find a way to add some of my own creative aspects in such a short timeline.
Beginning with the scripting of this film. The audio/video script format, while exposed to it in a previous class, was very different the the narrative or Spec. scripting format that I had excelled with. It required no less than 9 versions to get the base idea “on paper”. With an original shot list of 27 total and knowing that the pacing would require more than 1.5 seconds per shot, the script as due for another re-write
Moving on, the technical aspects proved to be one of the many major hurtles. For many days it seemed that I was working myself to the point of frenzy attempting to blend the information and abilities of the Sony FS5 with my pervious knowledge of my Canon DSLR. Many of my old thought patterns about focal points and framing had to be revised or simply discarded completely. After many years of working with a D.S.L.R. the “letting go” of some many “work around” and shortcuts I had learned was a very painful process.
While I speculate that myself and those who have spent time with some form of digital cameras may have had a slightly easier transition in regard to some of the technical settings that the FS5 offers, I might think that those whom had never touched a camera before may actually have had an easier time in learning it, as the did not have to unlearn old habits.
Next we come to another major obstacle, finding and keeping talent. As instructed, I put out a call to friends and family requesting help for this assignment. At first the response was encouraging. Unfortunately, I ended up with a few unreliable volunteers’ that thought it was “playtime” or simply did not take their part seriously. This resulted in several days of filming wasted due to talent not returning to finish their part. As such, I was forced to revise the script to focus on the one person I could count on, myself. Aside from the talent issues, I was beleaguered by both intense weather and power losses to a point that I started to feel that this assignment was cursed.
I’ll not bore you with all the challenges, suffice to say that I was under extreme pressure, with little help and having been asked to leave from one of my primary locations contrary to the permission I received in writing two days for arrival.
Under these constraints, I am quite proud that I was able to finish with a film that looked anything like I had envisioned.
After moving into editing and post production I was able to bring together the visual story using the cut on action and removing shots, scenes and entire sequence’s that no longer pushed the story. After whittling the raw video down, I was able to produce a story I felt I could put my name on.
I found that several of my shots had to be repeated due to incorrect white balance. I also noticed that I would have a shot that looked in focus when reviewed in camera’s viewfinder, but was slightly soft when seen in premiere. I started using the rear viewfinder which helped me quite a bit.
In hindsight. I would like to (and still might) re-film this assignment with the knowledge that I have now. The process learned forced a get deal of information into my mind and with the opportunity to use this information I feel that I could make what I consider a good final product into a great one.
The Short Film Bad Planning was created in two parts as an idea for making 3 five minute films. It was later decided that it would be best to combine the two parts we had filmed and just let the thing die. Part 1 was filmed 6 weeks after I bought my Canon 600d/t3i and was really desperate to give it a try.
Working with my friend Scott, We planned on simply getting some test video of a train passing, but after 2 hours of nothing…well this is what happened to this young film maker when we got board. I gave scott my directions hat and this is what we came up with in the next 2o minutes. The second half was shot about a year later after I pressed ganged Scott into finishing the idea.
The final result was released on Youtube in 2014.
I hope you got a laugh out of it because we sure did. More on the way.